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Free workshops to grow international incentive business launched as part of £40m Discover England Fund

Leopold Marketing has announced the launch of a series of countrywide, free to attend workshops designed to help venues and service providers tap into the lucrative international incentive market. The workshops, which are operated through the IncentiveEngland scheme, are part of the £40m Discover England fund and are taking place throughout January 2017. Each session will see business tourism specialists provide interactive and informative coaching to support the growth of direct business from this high value business sector.

Commencing in Hampshire on Monday 23 January, the Leopold Marketing team take to the road to deliver ten IncentiveEngland workshops over five days in five iconic incentive destinations throughout the English regions. Taking a south to north route the team will visit Farnborough, Bath, Stratford-upon-Avon, Liverpool and York. The team will cover over 1500 miles and over 30 hours of training to arm up to 600 meeting professionals with the tools that they need to ensure that their business is best placed to capitalise on the UK’s growing inbound incentive market.

IncentiveEngland workshops will last two hours each with a morning and afternoon session planned for each location giving busy executives a choice of options to fit in with their schedule. Up to two delegates from any given venue are invited to register for opportunity completely free of charge.

Leo Platt, managing director, Leopold Marketing said: “The English regions offer a rich melting pot of unbeatable experiences, attractions and high quality accommodation that is ideal for the high value incentive travel sector. Fused with our unique culture, heritage, beautiful countryside and vibrant city-scenes and it is clear to see that England has a lot to offer incentive planners.

“As the latest phase of IncentiveEngland we are delighted to make available a series of training workshops to help venues and service providers gain direct benefit from the Discover England Fund and most critically grow market share from this highly beneficial business sector. We know places are going to fill fast and encourage the industry to come along and find out how they can benefit from this market."

Registration for Incentive England is now open and places can be reserved at

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