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MOTORTEC AUTOMECHANIKA MADRID came to Lisbon on 25 November at the 27th convention organised by the Portuguese National Automotive Trade and Repair Companies Association, ANECRA.

The Fair's Sales Director, Pedro Pedrero, introduced this new edition's strategic approaches, with a particular focus on the trade fair's adaptation to the companies' current needs,  internationalisation by areas of influence led by Portugal and the countries of the Maghreb, activation of B2B spaces and its commitment to the media visibility of the after-sales sector.

A preview was also given of Motortec’s expectations of strong participation, with more than 600 exhibitors and a total of 130 new participants, with firms like Hella, Valeo, Delphi, ZF, Berton and Dipart, as well as Yokohama Amalie Petroquímica, Grupauto, Medinabi, Jumasa, Talosa, and others, returning to the fair.

The expected attendance was also considerably higher, at 55,000 visitors and 25,000 garages, so special actions were prepared, such as the start of institutional relations with Vehicle Inspection centres, actions in the area of training, opening up to new sectors and marketing abroad. Work is also being done on a programme for Garages, in coordination with the Associations in Spain and Portugal, in order to actively promote workshop professionals’ attendance at the Show.

As of today, the Trade Fair, which has already achieved 92% of the sales goal planned for 2017, with 38,000 m2 of exhibition space and 20% growth, has topped off its offer by bringing in new exhibition sectors. Digital Solutions and Management and Tomorrow’s Mobility and Services have come in to complement the more traditional areas of Spare Parts and Components, Repairs and Maintenance, Tyres and Batteries, Accessories and Customisation, Electronics, and Systems, to rise to the new challenges of the industry and multiply business opportunities.

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