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Events at Stamford Bridge team goes on tour

Stamford Bridge, home to Chelsea Football Club, has launched its first ever US sales mission in response to increased demand for events space and corporate hospitality from international buyers.

Kicking off this week, the venue’s event sales, business development and hospitality teams are joining the football team’s July/August US tour, holding meetings and hospitality events in Los Angeles, Detroit, Minneapolis and New York. The teams will be hosting clients at matches in Pasadena, CA; Ann Arbor, MI; and Minneapolis, MN, to give them a flavour of the famous Chelsea Football Club matchday experience.  

Simon Hunter, Head of Venue & Brand at Chelsea Football Club commented: “Over the last couple of years we’ve seen a steady growth in interest from international buyers and felt the time was right to leverage the increasingly high profile of football in the US to take our brand, and the Chelsea FC experience, directly to potential clients.  

“We’re using the trip to actively target corporate event planners from blue chip companies in the tech, finance and law sectors as well as large incentive agencies. We’ve been working with ILEA and MPI, in order to ensure we maximise our time in the US with a highly targeted, efficient sales approach to these industries as we look to capitalise on the growing awareness of and interest in Stamford Bridge as a venue.”  

The US sales tour comes on the back of a very successful year for Stamford Bridge, which saw the sales team recording a 6% increase on growth from 2014/15; the third consecutive year of growth.  The venue continues to enjoy an outstanding retention rate of almost 67% and this year the venue’s flagship space, The Great Hall, soared to new heights, with bookings up almost 50% year-on-year and revenue up over 25% against the same time last year.

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