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Late Night London and Heineken partner to launch customer experience for the summer of football  

The ‘Heineken Box’
Late Night London and Heineken® have partnered up to launch a summer football experience for customers. The ‘Heineken Box’, launching on Friday 10th June, is a fully immersive entertainment experience that welcomes people to enjoy the Euros in a Heineken VIP Zone with the bespoke rooms available to hire for events.

The Heineken® Box will be available at Amber Bar and Tiger Tiger, London. Each room boasts full Heineken branding, foosball, table tennis and large screens to watch the games. Plus, there will be fridges full of beer for groups to share or you can opt to pull your own draught Heineken from self serving taps!  

The concept evolved as Late Night London received enquiries from companies looking for venues, to host team-building activity around the football and entertain clients. The partnership with Heineken fulfils this demand in an innovative way.  

Celina Tremoureux, National Account Manager, Late Night London commented; "We're thrilled to be working with Heineken. We are committed to creating memorable experiences for our event bookers and this brings a unique and exciting offering for the Euros."  

Late Night London have been investing in their venues with large scale refurbishments taking place in a number of their sites, the most recent being Sway, in Covent Garden. The 42-strong venue operator have also appointed a dedicated Customer Experience team focused on enhancing customer experiences through the entire customer journey. 

Packages start from £25pp.

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