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Lime Venue Portfolio Meetings Mean Business campaign delivers industry boost

Tracey Astles, Head of Sales, Lime Venue Portfolio
The Lime Venue Portfolio ‘Meetings Mean Business’ campaign provided a boost in trading, exposure and awareness throughout its unusual and unique venue portfolio this month. The customer support led campaign launched in January and has already contributed to a boost in new events for the industry.

The campaign was also the catalyst for Lime Venue Portfolio to deliver a number of customer events and three showcase days across the group – one with over 300 event organisers in attendance – and got over 500 event planners to take a closer look at the venues.

“For us, Meetings Mean Business was a chance to help our clients have the Q1 meeting they wanted, and to use these events as a way of boosting their businesses for 2016,” comments Tracey Astles, Head of Sales, Lime Venue Portfolio. “But it also allowed us to show them that we care about their business and share some really interesting insight that will help them create better events in the future.”

The Meeting Mean Business campaign included a series of promotions and incentives for event organisers as well as a handy guide for event planners looking to create better and more memorable events in 2016.

“Whilst Q1 meetings are important for many businesses”, Tracey continued, “we know that meetings occur throughout the year and will continue to support event organisers who are passionate about hosting meetings that provide real value to their business.”

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