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Virtual and augmented reality evening added to UK Events Week calendar

Jez Jowett
Havas Media Group’s Global Head of Creative Technology, Jez Jowett will join Henry Stuart, Founder and CEO of virtual reality production company Visualise and Scott Hope, Commercial Director of AR Experiential, to discuss ‘Augmented and Virtual Realities for the World of Events’, during UK Events Week.

Moderated by journalist and content creator Mike Fletcher, ‘Augmented and Virtual Realities for the World of Events’ will take place from 5.30pm on the evening of Tuesday 1 March.

Jez Jowett is currently responsible for identifying, integrating and innovating the latest technologies with creativity, content and media across the worldwide Havas Group. He is the global lead for virtual and augmented reality solutions.

The panel debate will take place at Flux London, an innovation lounge in Whitechapel belonging to agency, Engage Works, which offers hands-on interaction with some of the emerging technologies being discussed.

The discussion, which will cover the practical implications of incorporating augmented reality, 360-degree video and virtual content into brand experiences and live events, will be followed by networking and a drinks reception.

“This is a fantastic addition for UK Events Week, featuring three pioneers of technology that will change the way we engage with experiential and live activity,” moderator Mike Fletcher says. “By bringing together two supply-side experts in virtual and augmented experiences with an agency adept at creative executions for this new media, attendees will gain a comprehensive understanding of the opportunities and possibilities for the future.”

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