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NFU Mutual agrees to sponsor craft beer ‘fest’

NFU Mutual today announced it has signed an agreement with the Society of Independent Brewers (SIBA), which counts many of Britain’s 1,400 plus independent craft brewers as members, to sponsor the organisation’s signature BeerX 2016 festival.
The NFU Mutual sponsored SIBA BeerX 2016, the leading annual showcase for independent brewers, will be held at the iceSheffield arena in Sheffield from March 16-19.

Paul Shattock, NFU Mutual’s hospitality, food and drink insurance specialist, said: “Craft beer brewing is a tremendous growth industry in the UK and is constantly evolving. This sponsorship is a partnership that can act as a catalyst for further growth and development.

“BeerX is a key event for the sector as a whole. It is a marvellous showcase for the best beers and best brewers and NFU Mutual welcomes the opportunity to be part of this and to add our support to an industry in which our members are heavily represented.”

The annual BeerX festival is organised by the Society’s members. More than 250 cask, keg, bottled and canned beers produced by independent craft brewers will be available throughout the four days of the festival.

SIBA said: “Most of the festival beers are SIBA regional or national awards winners. So the best of the best will be available.”

Mike Benner, SIBA Managing Director, said: “NFU Mutual has a significant role to play as the key sponsor for BeerX 2016. We welcome its support and believe its active participation will help take BeerX and the industry as a whole to a new level.”

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