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MasterCard to deliver Priceless seminar at UK Events Week

Beatrice Cornacchia, Head of Consumer Marketing Europe for MasterCard
Beatrice Cornacchia, Head of Consumer Marketing Europe for MasterCard, invites marketing and events professionals to her talk during UK Events Week on how the financial services brand has successfully combined digital investment with experimental, to effect consumer behavioral change through positive emotions.
‘Priceless Experiences in a Digital Age’ will take place on the morning of Tuesday, 1 March, 2016. Tickets will go live for the session on Thursday morning (28.1.16); announced via twitter. Attendees will then need to register on for a free place at, what is expected to be a highly popular and sold-out event.

In the past two years, MasterCard has moved away from the ‘The Best Way to Pay’ brand strap-line and instead, focused its marketing aspirations on being seen as a lifestyle platform, through increased experiential activity.

For MasterCard’s card holders, the company can quote over 2billion cards in circulation, this means having easier access to once-in-a-lifetime ‘Priceless’ experiences in areas including music, entertainment, sport, travel, arts and fashion.

Beatrice Cornacchia says: “Today’s connected audience is more reachable in real-time and content is instantly shareable, which should be a dream for all marketers. Technology is enabling us to offer more priceless experiences that help us to form a more valued connection between our brand and the consumer. My seminar will reveal the secrets of how we’re doing this by ‘Connecting People to Priceless Possibilities’ and how we’re seeking the help of the global events and hospitality sectors in order to build on the success we’ve already achieved.”

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