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"Scientific Conference Organisation Made Easy" - Hamburg works with sector professionals to attract meetings and events

An event jointly initiated by Hamburg Convention Bureau GmbH (HCB) and the Ministry of Science, Research and Equality (BWFG) was held last month, aimed at motivating professors, researchers and other experts to actively pursue scientific conference acquisition supporting Hamburg's reputation as a knowledge centre and a destination for meetings and conventions.

"Scientific Conference Organisation Made Easy", held at the Congress Center Hamburg (CCH), was designed to support the conference-organising work of academics and members of scientific and research institutes. Tools provided included a range of workshops, presentations and professional dialogue opportunities in a spectrum of fields.

Thorsten Kausch, Managing Director of Hamburg Convention Bureau (HCB) and of Hamburg Marketing, commented: "Our event was aimed at enhancing the organising skills of professors and members of scientific and research institutes by explaining the acquisition process and how the HCB can facilitate this. Symposiums and similar meetings can enhance the reputation of researchers, their respective department or faculty and of the institutions to which they belong. Already a major driver of the convention industry in Hamburg, scientific conferences hold even more potential for defining the city as a meeting destination."

Katharina Fegebank, Second Mayor of the City of Hamburg and Senator for the Ministry of Science, Research and Equality (BWFG), added: "The researchers based in our city are among the very best. We wish to encourage them to share their knowledge with experts from around the world here in Hamburg as they expand their contacts and own horizons. Congresses and conventions are essential for any city which wishes to be known as a vibrant centre for science and research. This event is designed to generate ideas and initiatives that will propel Hamburg further forward in this area."

Bernd Aufderheide, CEO of Hamburg Messe, said: "Since its opening in 1973, the CCH – Congress Center Hamburg – has hosted several thousand scientific conventions, including 150 World Congresses. The close ties between congresses and research institutions in our metropolitan area have contributed substantially to making Hamburg an attractive location. Medicine, life science, IT, creative industries and renewable energies are just some of the fields in which the city enjoys a high profile."

Scientific conferences are a key segment for Hamburg's meetings and conventions industry, holding rich potential that goes beyond revenue. In addition to the monetary value added by attendees, the city receives other major benefits from scientific conferences, notably knowledge transfer, networking, attracting experienced young professionals into the area and reputation enhancement for the city's entire academic landscape and scientific community.

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