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The Healthcare Meetings Forum announces its activity plan for 2016

Caroline MacKenzie, Chair, Healthcare Meetings Forum
The Healthcare Meetings Forum will again in 2016 provide the only platform in Europe to discuss amongst all stakeholders groups involved in healthcare meetings hot and breaking news topics. 
2016 planned events will include workshops and seminars covering topics such as the best practise models in how creativity is used in healthcare meetings, trends in buying patterns for meeting services and the relevance and impact of industry regulatory codes for medical societies and associations.

In 2015 we have seen most pharmaceutical companies with their focus on implementing HCP spend capture platforms and the managing of this data in 2015 ready to meet the European Federation of Pharmaceutical Industries Association (EFPIA) requirement for Transfer of value (ToV) reporting in Europe commencing in January 2016.

The sector has certainly not been standing still.  Healthcare Professionals (HCPs) are under increasing pressure to continue to educate and revalidate, married with the challenges of being able to find time away from the day to day work place to attend educational events and the reduced funding available to support such attendance. This has created innovation with new solutions needed to generate audiences and funding to sustain meeting models.

Updated national guidelines and have been released reflecting the European Industry Regulators Codes of Practice and EUCOMED, the European industry regulator for Medtech, have been proposing new member guidance for direct sponsorship of HCPs to attend conferences to take effect from 2018, a directive that is likely to be agreed by the end of 2015 for its members, giving further new implications to discuss in 2016.

The landscape is not therefore only changing for commercial organisations and their meetings and events partners, but there is a very direct impact on medical societies and associations who are and will have an increasingly winding path to navigate in balancing the needs of members’ vs supporters, whilst having to put in place updated models for revenue generation. All these factors, will impact on the suppliers who provide services to the sector. 2016 is likely to create a lot of new areas for discussion for those engaged with healthcare meetings. 

The 2016 Healthcare Forum will be held in late November / December 2016 and it’s central focus will be to discuss and evaluate the impact of transparency reporting (ToV), presenting the available evidence and opinion from a range of sector experts based on the facts that can be seen since publically available data reporting that will commence in January 2016. Other supporting topics will include creativity in medical meetings, evolving procurement techniques and a range of other workshop streams targeted at specific interest areas of different industry stakeholders from corporates, medical societies, specialist agencies, meeting venues, destinations and other partners.

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