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Growing Juice Plus+® Convention to return to the ICC Birmingham

ICC Birmingham exterior
The Juice PLUS+® National Leadership Convention has chosen to return to Birmingham’s International Convention Centre (the ICC) and will take place from 27-28 February 2015. Following a successful event at the venue in 2014 organisers expect to see delegate numbers almost double from 1300 to around 2500.

The show will move to a larger hall within the purpose built conference venue to accommodate the increase in delegates; relocating from the tiered Hall 1 auditorium to Hall 3, the venue’s largest flat floored hall.

Simon Bowler, Sales Director at The Juice PLUS+® Company Ltd., said: “This is the second year that the Juice PLUS+® Company has returned to the ICC Birmingham with its annual Leadership Convention and we have taken the decision to move to a larger hall that holds 3,000 people. What’s makes the ICC special as a conference venue is its location and team of dedicated staff that have been a delight to deal with. The surrounding area also has plenty of restaurants and hotels for delegates that fit most people’s budget.”

Event organisers will aim to enhance the experience of delegates by working alongside the ICC’s in-house technical team to create more innovative features within the conference. This will be achieved through the use of a new Projection Mapping technology that was introduced by the ICC in 2014. The system allows everyday video projectors to project light onto any surface and effectively turn 3D shapes into interactive displays.

James Elston, ICC Sales Director, said: “We are delighted to be welcoming the Juice PLUS+® National Leadership Convention back to the ICC Birmingham and to see it is set to almost double in size is fantastic. We are confident that the Projection Mapping technology provided by our technical team will add an imaginative and impactful element to the conference that will ‘wow’ delegates and leave them wanting more for the 2016 conference which we hope to see at the ICC.”

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