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Raft of new tourism initiatives designed to grow sector in Lanarkshire in 2015 

VisitLanarkshire has announced a series of new initiatives and developments designed to drive tourism to the area and help to reach ambitious growth targets that will be outlined in a new Lanarkshire Tourism Action Plan, which will be developed in 2015.

This started in December when a special campaign was launched aimed at business visitors, designed to utilise Lanarkshire’s rich historical past and natural affinity towards learning and development. The campaign will encourage organisations to incorporate more educational and self-development elements into their meetings and events through a series of incentives and packages.

The team are also working alongside VisitScotland and Glasgow City Council on an initiative to make Lanarkshire venues and attractions as accessible as possible. The Glasgow – Lanarkshire Accessibility pilot will help businesses to develop access statements displaying detailed information for those with specific access needs, such as the elderly, disabled people and families with babies or young children. This scheme will be supported with a training programme to educate staff at tourism attractions to welcome all visitors and adapt to support those with differing access requirements.

Finally, following substantial work the partnership will relaunch the popular website aimed at leisure visitors to the region and site which target business visitors. The upgraded and improved sites give visitors up to date information on events, opportunities to visit historical sites and experience the area’s heritage first hand at many four and five star visitor attractions.

Stephen Balfour, VisitLanarkshire commented; “We have made significant investment in how we market our tourism offering in recent years, ensuring that Lanarkshire is at the forefront of people’s minds when considering locations for their days out and short breaks as well as locations for meetings and events.”

He added; “These new initiatives are designed to continue to maintain the profile of Lanarkshire and grow business, jobs and the economic value of the tourism sector.”

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