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NYC & Company launches "See your City" campaign

NYC & Company has announced the launch of its newest campaign, See Your City, designed to inspire and motivate New Yorkers to explore the diverse neighborhoods and boroughs of their city. The three-month promotion, sponsored by American Express, will showcase New York City’s five boroughs as must-see destinations for locals.

“For visitors, a trip to New York City is a vacation of a lifetime. For a lucky 8 million, it’s just a subway ride away,” said Fred Dixon, president and CEO of NYC & Company. “We want to give New Yorkers a new perspective on the five boroughs. Start thinking of the more than 250 New York City neighborhoods as 250 opportunities to travel.”

Starting on, the campaign will showcase 10 neighborhoods—Arthur Avenue (the Bronx), Carroll Gardens (Brooklyn), DUMBO (Brooklyn), the Staten Island Greenbelt, Harlem (Manhattan), Hell’s Kitchen (Manhattan), Jackson Heights (Queens), Long Island City (Queens), St. George (Staten Island) and Van Cortlandt Park (the Bronx)—with editorial content featuring itinerary suggestions and video postcards. In addition, five of the highlighted neighborhoods—DUMBO, Harlem, Long Island City, St. George and Van Cortlandt Park—are being promoted through custom illustrations that draw inspiration from vintage travel posters. The creative elements highlight a unique perspective of the neighborhood’s attractions.

“With See Your City, we were challenged with the task of selling New York City to New Yorkers, and our goal was to create inspiration to convince New Yorkers to explore their own backyards,” said Emily Lessard, creative director of NYC & Company. “By referencing vintage travel posters and passport stamps, we reframe the familiar as foreign and idealized, and we’re able to grab the attention of New Yorkers with video content that has clever yet unexpected and aspirational tones.”

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