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Blaze adds new string to its bow with Electric Live

Squeeze Chris and Glenn
Blaze Publishing has announced Electric Live, a new electric guitar show that will run alongside the established London Acoustic Guitar Show. The shows will be held on 13-14 September 2014 at Olympia London. The London Acoustic Guitar Show will remain in the Conference Centre, level three while the new Electric Live show will be staged in Olympia Central on level two.  Visitors who buy a ticket for the London Acoustic Guitar Show will be granted access to Electric Live free-of-charge.

Electric Live will follow the model of the successful London Acoustic Guitar Show by offering a consumer-led platform for exhibitors to sell directly to a closely targeted audience. Last year’s London Acoustic Guitar Show was attended by more than 2,000 people, continuing the trend for year-on-year growth in attendance.

Wes Stanton, Blaze Publishing’s managing director, said: “When Blaze Publishing bought the consumer music titles Acoustic, Drummer and Bass Guitar Magazine, the groundwork was already established for an electric guitar show. Following the highly successful London Acoustic Guitar, Bass Guitar and London Drum Shows, which have since grown under Blaze, the previous owners had committed to an electric guitar show in 2012. We took the tough decision that it wasn’t commercially viable to launch that year, and we sadly had to cancel it.

“For the past 18 months, we have had repeated requests and questions, as the organisers of several successful London music shows, as to why there isn’t a national show that champions the electric guitar sector. So I’m really pleased to be able to announce that Electric Live will run at Olympia Central while the London Acoustic Guitar Show takes place in the Conference Centre as it has done for the last three years – that means there are two shows under one roof, and paying visitors to the London Acoustic Guitar Show can get into Electric Live free-of-charge.

“We already have commitments from major players in the electric guitar world, and are confident that the desire is there from the public and the industry for a show of this kind. The London Acoustic Guitar Show will continue to stand on its own and grow – which it has done year-on-year – but we are now offering visitors the chance to visit a second show in the same venue.”

Steve Harvey, the event director responsible for Blaze Publishing’s events, said: “Blaze Publishing’s portfolio of music shows currently consists of the London Drum Show, the London Bass Guitar Show and the London Acoustic Guitar Show, so a show focused on the electric guitar is a logical development.

“We have looked at the options afforded to us by Olympia and feel that the time is now right for Electric Live to run alongside the London Acoustic Guitar Show. There is a natural synergy between acoustic and electric guitars. Acoustic players often own and play electric, and vice versa. This widens the appeal to both shows and provides exhibitors with access to an increased visitor base.

“In many ways the London Acoustic Guitar Show remains unchanged in layout and format, being staged in the Conference Centre at Olympia, as in previous years. Electric Live will be located in Olympia Central on  level two in a large, purpose-built exhibition space . Show visitors will have the choice of four lifts and one staircase with which to switch between the floors and shows. The Auditorium and masterclass suite will continue to house performances and classes throughout both days and it is envisaged that there will be a 50/50 split between acoustic and electric artists and performers.

“We are in the exciting position of being able to approach some of the best-known guitarists – from both the acoustic and the electric world. Confirmed artists for September’s show include guitarist, songwriter and producer, Nile Rodgers of Chic, The Manic Street Preachers’ James Dean Bradfield, former Whitesnake guitarist, Doug Aldridge, and the songwriting partnership behind Squeeze, Glenn Tilbrook and Chris Difford.”

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