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Italy's Langhe-Roero and Monferrato appointed World Heritage Site by UNESCO

In Doha the Unesco Committee included Paesaggi Vitivinicoli of the Langhe-Roero and Monferrato among Cultural Heritage Sites of the Humanity

The Association Paesaggi Vitivinicoli of the Langhe-Roero and Monferrato has announced that the Paesaggi Vitivinicoli of the Langhe-Roero and Monferrato is now an UNESCO Site - World Heritage of the Humanity. On the occasion of the 38th session of the UNESCO World Heritage Committee, held on Sunday June 22nd in Doha in Qatar, the landscapes of the Langhe-Roero and Monferrato were included among the cultural sites World Heritage of the Humanity.

The nominee of Paesaggi Vitivinicoli of the Langhe-Roero and Monferrato is a project started in 2003, from an initial proposal of the Canelli territory who wanted to exploit the underground Cathedrals of wine and that its path has collected the accession of the areas of Langhe-Roero and Monferrato.

The nominee has been promoted by Regione Piemonte, Province of Alessandria, Asti and Cuneo and Direzione Regionale per i Beni Culturali e il Paesaggio, with the supervision of Ministero per i Beni e le Attività Culturali and of Ministero delle Politiche Agricole, Alimentari e Forestali and the technical support of SiTI (Institute of Territorial Systems for Innovation - Istituto Superiore sui Sistemi Territoriali per l’Innovazione).

Taken together the selected areas represent the outstanding quality of the Piedmont wine  landscape and its deep and living culture of wine. It is being called a wide buffer area of approximately 76.000 hectares (called a buffer zone), which includes six components and involves more than 100 municipalities.

A great involvement of wine territories: an area that extends over 10.780 hectares of land, with six main components. The World Heritage Sites are:
• Langa of Barolo
• The Hills of Barbaresco
• The Castle of Grinzane Cavour
• Canelli and Asti Spumante
• Nizza Monferrato and Barbera
• Monferrato of Infernot

The long awaited news has seen the Presidents of the three Tourist Boards totally involved, supportive and cohesive in evaluations of the appointment. Luigi Barbero, President Ente Turismo Alba Bra Langhe Roero, Maria Teresa Armosino, President of the ATL of Asti and Sergio Guglielmero, President of the Tourist Agency of Alessandria, said: “We worked together for so long and intensely – on visions and projects in common – to achieve this goal, that today our three territorial Agencies share the same feeling of satisfaction and joy at this designation. It is not a point of arrival, but of departure. With the same methodology of teamwork used up to here, we now start on operational projects to make sure that the ownership of the UNESCO World Heritage Territories becomes a concrete element of new markets and tourist flows and, taking every useful opportunity in this regard, first of all Expo 2015. But, even before that, to transmit, with pride and love for our places, a vision and a proposal of fruition more sustainable and in line with the trends of the new tourist generations. A territory is not consumed, it lives: in contact with its people, in the breath of its landscape, in enjoying its flavours, breathing its history. We are ready”.  

“We are delighted with this recognition worldwide,”– said Gianfranco Comaschi, President, Annalisa Conti, Vice President, and Roberto Cerrato, President of the Associazione Paesaggi Vitivinicoli Langhe-Roero and Monferrato. “A site is registered in the World Heritage list when UNESCO recognises the presence of any “Outstanding Universal Value”. Its universal value is represented by the deep-rooted culture of wine and the extraordinary landscape, shaped by human work, depending of the grape growing and of the wine production. The continuous search for improvement of the production cycle has led, and still leads, to the production of excellent and quality international wines – such as Barolo, Barbaresco, Asti Spumante and Barbera d’Asti, thanks to a rich heritage of knowledge and techniques, based on the deep knowledge of the grape varieties grown here for centuries (Nebbiolo, Moscato Bianco, Barbera) and their ability to adapt to environmental conditions.”

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