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Amsterdam gains popularity as a convention destination

2013 has proved to be an excellent year for Amsterdam as an international convention host. More international association meetings were organised in the city than in the previous year. The number of meetings held in the city significantly increased by 16% compared to 2012. This success relates to both corporate and non-corporate meetings.  

Alongside the rise in the number of conventions, recent figures also indicate a notable 26% rise in the number of ‘participant days’. This increase can primarily be attributed to the addition of several citywide conventions, including the Congress of the European Society of Cardiology (30,000 participants), the European Cancer Congress (nearly 16,000 participants) and the International Liver Congress (nearly 10,000 participants). The ‘participant days’ is a quantitative unit of measurement that takes two significant conference factors into consideration: the duration of the meeting and the number of participants. The measurement provides a sound indication of the economic potential generated by facilitating international association meetings.  

Amsterdam’s DNA is characterised by creativity, innovation and commercial spirit: three core values that also typify the city’s meetings industry. The city hosts numerous new congresses as well as events being organised for a second time – both corporate and non-corporate. The meetings address a wide range of themes, from ICT to medicine and from technology to security. Amsterdam also welcomes conventions that return to the city time and time again, for example, the IBC (55,000 participants) and Integrated Systems Europe (35,000 participants in 2013).

Amsterdam 2013: a celebratory year

A series of incredible milestones and anniversaries provided the foundations for a celebratory year of special events in 2013, such as the 400th anniversary of Amsterdam’s Canal Ring. Several major museums and institutions also had reason to celebrate in 2013: the Rijksmuseum reopened, the Van Gogh Museum marked its 40th anniversary, the Royal Concertgebouw and Royal Concertgebouw Orchestra celebrated their 125th jubilees, Felix Meritis turned 225, Artis Royal Zoo turned 175 and Haarlem’s Frans Hals Museum celebrated its centenary. 2013 was also a time for reflection on two iconic human themes: 150 years since the abolition of slavery and 400 years of friendship between the Netherlands and Russia.

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