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‘Make It Yours’ campaign uses The CCD as a canvas

The Convention Centre Dublin

Friday 31 January is last day for entries

Dublin’s landmark is The Convention Centre Dublin. This, literally, outstanding building on the banks of the River Liffey has been offered as a canvas on which any event organiser has been invited to play with their imagination. In November 2013 Elaine Phillips, Head of Marketing & Communications launched the interactive campaign under the heading of ‘Make It Yours’. The project closes on Friday, January 31 2013, but hundreds of entries have been received.

‘I wanted’, explains Elaine, ‘to tap into The CCD’s unique advantage, showing just how flexible the building can be.’

Organisers have lit up the atrium ring beams in their own brand colours and projected video images onto the façade to publicise their events. The ‘Make It Yours’ campaign has offered an interactive tool to allow entrants a fun way to enter this innovative competition.

The CCD Marketing team enlisted their website developers, Strata 3, to build the online tool and designers Principle to brand the campaign. It was promoted on a range of digital marketing platforms, including UK and European trade publication websites, social media (#MakeItYours), and by e-shot to a large target audience of international meetings organisers. Response rates have exceeded expectations, with entries from all over Europe and as far away as South America.

‘We hoped to promote positive brand engagement whilst giving entrants the opportunity to win their choice of one of three great prizes’, says Nick Waight, CEO of The CCD. ‘We are delighted with the level of interaction and the very creative artwork submitted. The campaign has ticked all the right boxes and will give us invaluable metrics as we develop our digital marketing activity further in 2014.’

Amongst the entries are the heart-warming ‘Meetings Made in Heaven’ from an existing CCD Client, Radiodays Europe; the funky ‘Networks Maker’ from an Italian Professor; ‘Incantato’ from Marina in Brazil; ‘La Vie en Vert’ from Anne-Flore in France; ‘Mardi Gras’ from Caroline in Glasgow; ‘Xplooooide’ from Stefan in Austria; and ‘Dutch Delight’ from Ingeborg in Holland. Since opening, The CCD has hosted over 875 events and over 850,000 delegate days. The building has been customised for events such as Emirates’ World Gala Dinner to launch its Dublin to Dubai route and Iceland’s ‘Light up the High Street’ Management Conference and Banquet.

Visit The CCD website , where the exclusive prizes are listed

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