Virgin America signs for Travelport Rich Content and Branding
- Category: Technology
- Published: Tuesday, 10 February 2015 16:20
Travelport solution designed to empower selling, build engaging brand experience for airlinesTravelport today announced Virgin America has signed up for the Travelport Rich Content and Branding solution.
Virgin America becomes the latest airline to commit to Travelport Rich Content and Branding, a key component of the Travelport Travel Commerce Platform, which allows airlines to market and retail their products more effectively by controlling how their product is visually presented and described to travel agents. It is designed to enable partner airlines and other travel content suppliers to use more sophisticated retailing techniques in order to drive sales of core products as well as ancillaries.