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Midwich enhances conferencing range with Atlona’s 4K collaboration system for use with cloud-based conferencing services

Leading trade-only distributor of technology solutions, Midwich, is delighted to announce that it is now shipping Atlona's innovative soft codec conferencing system - AT-UHD-HDVS-300-KIT.
The new two-piece system strengthens Midwich’s conferencing range, and also Atlona's standing in the collaboration solutions market.


The system is the industry’s first to enable a single category cable connection between a conferencing hub and a 4K display together with a USB-equipped video conferencing camera, greatly simplifying system design, installation, and daily use. It is the first first HDBaseT-equipped collaboration system that provides 4K AV switching, USB and HDMI extension, and system control for PC-based conferencing using Skype for Business, WebEx, and GoToMeeting cloud services. 

Naina Tailor, General Sales manager, Technical Sales, Midwich commented: “At Midwich we understand that simple meetings demand simple systems and the award winning HDVS system allows you to do this.  

"With this system attendees can walk into a meeting space, plug in their laptop, and start a cloud-based conference.  The system is so simple that they don’t notice the complexity to extend AV and USB signals or turn on/off the projectors and screens. All they see is one cable to connect it all.

"Our team is excited that Atlona's system has been designed to eliminate the clutter and system complexity in huddle spaces where USB cameras and microphones are incorporated into professional AV systems, with just two devices and a single category cable. 

"The new system is a welcome addition to our conferencing range, and we are looking forward to continued sales to the channel. Atlona’s technology has already opened up fantastic opportunities for us and our customers, and also complements our existing technologies perfectly within the technical video space.”

Joshua Castro, Atlona product manager added: “This is a simple, elegant solution that eliminates a kluge of components and cabling that complicate system design, degrade reliability, and confuse users.

“One key innovation is using HDBaseT to carry video from a display-mounted camera back to a hub that supports PC-based conferencing codecs. As a result, we can use just one category cable between the hub and the display and camera.  Integrators are looking for this degree of simplicity in systems that support Skype and other PC-based cloud conferencing services.”

The AT-UHD-HDVS-300-KIT consists of the AT-UHD-HDVS-300-TX, which serves as the conferencing hub, video switch, and HDBaseT transmitter, and the AT-UHD-HDVS-300-RX, which receives the HDBaseT signal and delivers an HDMI signal to the display.  The kit extends AV, Ethernet, control, and USB, and includes a USB hub at both the transmitter and receiver. For the AT-UHD-HDVS-300-RX, USB connectivity is ideal for carrying camera video back to the hub. Additionally, a local HDMI input is available on the receiver.

“Our hub provides inputs for HDMI, DisplayPort, VGA, and USB microphone, as well as for USB peripherals.  Our receiver, co-located with the display, provides inputs to support a USB camera, such as one of the latest generation PTZ models for video conferencing.  This new kit is going to have a lot integrators taking a long, hard look at Atlona for their huddle space solutions,” added Castro.

The AT-UHD-HDVS-300-KIT is compatible with sources and displays up to 4K/UHD @ 60 Hz with 4:2:0 chroma subsampling.  Automatic input selection allows for hands-free transitions between presenters, and integrated display control enables automatic display on/off control as well as volume adjustment from the AT-UHD-HDVS-300-TX.  The kit supports TCP/IP and RS-232 control for compatibility with advanced control systems, and it supports the Atlona Management System (AMS), which enables remote access for product configuration, troubleshooting, and system updates.

The AT-UHD-HDVS-300-KIT and all other HDVS series can be seen at ISE 2017 at Atlona’s booth 5-S92.

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