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Measuring the value of events

Arabian Travel Market & IBTM Arabia
Answering the question; ‘What value does an event have?’ can be challenging – how do you measure something where the concept of success is difficult to pin down, and there are so many potential outcomes? For some, it’s enough to know huge benefits are gleaned from meeting buyers face to face in an environment tailor-made to your needs, and this is fine up to a point, but if we are to justify budgets and time away from the office, some form of realistic measurement of the value of events is necessary. Danielle Curtis, Exhibition Director – Middle East, Arabian Travel Market & IBTM Arabia looks at the measurement options available and gives examples of how to use them.

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DataArt to exhibit at Travel Technology Europe 2019

DataArt's Travel & Hospitality Practice will exhibit at Travel Technology Europe (TTE) in London on February 20-21, 2019. 
DataArt executives, Vasiliy Malinov and Max Zhdanov, Vice Presidents of Travel & Hospitality, will be available at booth #T17E to discuss the ways that technology can transform businesses. 


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Academic Venue Showcase opens for registration

Academic Venue Showcase
Registration is now open for visitors wishing to attend the 2019 Academic Venue Showcase, hosted by Academic Venue Solutions (AVS). The showcase will be returning to the ILEC Conference Centre, Ibis London Earls Court Hotel, London, on Tuesday 19 March, marking a change of venue and date for the ever popular exhibition. 

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The Meetings Show’s Tomorrow’s Talent initiative open for entries

A new initiative launched by The Meetings Show to champion young meeting and event planners is now open for entries.
Tomorrow’s Talent is being run by The Meetings Show, in partnership with Meetings & Incentive Travel Magazine, to shine a spotlight on the exceptional young talent within the industry and help to nurture and support the leaders of the future.


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IBTM China: what can we expect from the event this year?

IBTM China, part of IBTM’s global portfolio of meetings and events industry trade shows and the most established event of its kind in China, will take place at China National Convention Centre (CNCC) in Beijing on 28 and 29 August. Nicole Ci, Project Manager, IBTM China, discusses the direction in which the event is heading.

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