Opening at The St. Regis Saadiyat Island Resort, Abu Dhabi today, the event will be the only one in the region to introduce international buyers from Asia Pacific, Europe, North America, South America, Africa and the Middle East, all representing leading corporations, associations, and agencies, to a mix of suppliers from the region and overseas.
With twice as many exhibitors as GIBTM 2014, 24 will be participating for the first time. There will also be 5 new countries represented including Scotland, Ethiopia, Japan, Mexico and Canada.
“ibtm arabia’s successful introduction is an endorsement of the strength of Abu Dhabi’s MICE proposition and proves we have evolved an established industry event to make it more relevant for delegates, buyers and exhibitors,” said Mubarak Al Shamisi, Director of the Abu Dhabi Convention Bureau, a division of Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi).
The new exhibition format provides a platform for Abu Dhabi’s MICE sector to introduce new products and services, and present their products to industry experts specialising in a number of diverse fields such as international corporate groups and the expanding local wedding business, and promote packages to the local and GCC markets.
The “new” event brings everyone together for three days during which they will participate in “Discovery Day” where both buyers and suppliers get a taste of Abu Dhabi, and the experiences it offers for the MICE industry, followed by the opportunity to attend the ibtm arabia Knowledge Forum giving inspiration from two thought provoking speakers. Two days of business will follow, where over 3000 appointments will be held between buyers and suppliers with a diary of up to 30 appointments for each of them, plus networking and social events will bring everyone together.
“The significance of ibtm arabia is fundamental to the continuing growth of the MICE sector and has been built on the success of GIBTM. This new format however, creates a community for this industry, and for the first time everyone will work, learn and network together giving endless opportunities to meet, connect and do business as well as make new friends. ibtm arabia offers real exclusivity and with the quality of both buyers and suppliers, matched to have real influence on each other, we believe this new formula can enhance the experience of all our attendees,” said Lois Wilcox, Exhibition Manager ibtm arabia.
Highlights of ibtm arabia include: Discovery Day, Knowledge Forum, Pre-scheduled appointments, 9 networking events.