It will take place on Tuesday 14th June at 12:50pm. The session is entitled ‘To Tweet or not to Tweet - Evaluating your conference's social media marketing strategy’ and will be run by London Metropolitan University lecturer Dr. Tom Lunt.
The session will take the form of a roundtable event reporting on research conducted with members of ABPCO, examining their approach to social media marketing and the ways in which they evaluate its contribution to the success of their conferences.
“Social media is no longer something to ignore because the impact it has on our industry is clear to see,” comments Nicole Leida, joint-chair of ABPCO. “Whether it is Twitter, Facebook, LinkedIn or the many other channels out there – they are now an accepted tool in conference and event marketing but we want to explore how integral it can be. We are thrilled that Tom and the London Metropolitan University will be using research taken from our own members to evaluate social media marketing and its contribution to the success of conferences. The Meetings Show brings together the very best of the meetings and events industry and we can’t think of a better time and place to hold such a fascinating session.”
Having attended the roundtable session, delegates should:
• Appreciate the resource implications associated with using social media at conferences
• Have a clear understanding of how to prepare effective social media around a conference
• Be familiar with social media analytics packages and their outputs
• Understand the dynamics in social media platforms and how to harness them
• Recognise the function of social media in relation to different stakeholder groups
The Meetings Show, the premier event for the UK inbound and outbound meetings industry, takes place at Olympia Grand between 14-16th June and is focused around a large exhibition, networking opportunities and professional education.
Those interested in attending and sharing their experiences of social media in a friendly and informal environment can book a place at www.abpco.org/abpco-roundtable.