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Live Group unveils locator function at EIBTM 2014

The Live Group will be launching a game-changing app to European event organisers during EIBTM in Barcelona 18th-20th November 2014.
The app, which has won the prestigious EIBTM Technology Watch Award 2014, has many features, of which the latest has been dubbed the Locator Function thanks to its ability to create the first ever indoor positioning system for events using Bluetooth Low Energy (BLE) beacon technology.

This allows delegates to orient themselves, locate others, and find areas on an interactive floor plan at events using their personal devices like smartphones and tablets. In addition, the technology can auto check-in delegates, send push notifications to specific delegate types, capture the flow of traffic and offer huge opportunities for profile raising and marketing to sponsors and exhibitors.  

Toby Lewis, Chief Executive at The Live Group comments; ‘’We are delighted to be showcasing our award winning technology during EIBTM 2014, and to be introducing the Locator Function to event organisers visiting the show from across the globe. It has the potential to transform events for delegates, clients and venues.’’  

The Locator Function has already been tried and tested at events in the UK, Europe, US and the Far East and will see a new approach to visitor interaction, allowing delegates to make better use of their time by quickly and simply locating people with similar experiences, complementary skills, specialisms and interests based on profiling undertaken before and during the event.  

The technology, which has been embraced by the UK exhibition industry, allows exhibitors to filter visitors and qualify enquiries according to delegate profile. The Locator Function will flag up relevant features and information such as seminar rooms, plenary sessions, facilities and food and beverage outlets. It will also allow delegates to message a specific group or individual. From an organisational point of view, event planners can track footfall to and from exhibitor stands, conference and seminar sessions.  

Professionals interested to learn more about this solution can visit the Live Group on their stand P124 or visit the Innovation Zone where the app will feature as one of the Top Innovations showcased this year. The Live Group will present their winning product on Wednesday 19th November at 14.30 during the EIBTM 2014 Technology Watch Award Ceremony.

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