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VisitAberdeen to promote city to global buyers in Barcelona

Jenni Fraser, Business Development Manager
VisitAberdeen is representing the Granite City at European Incentive Business Travel and Meetings (EIBTM) expo, in Barcelona. The three day annual conference takes place between 18 and 20 November, and is an opportunity for Aberdeen to increase its share of the business tourism market.

Aberdeen will be showcased as a buoyant business travel destination to over 9000 global industry buyers in the meetings and events industry looking for cities suitable to host their events. Jenni Fraser, Business Development Manager and Andrew Pratt, Business Tourism Executive of VisitAberdeen will be networking with decision makers and organisers of business travel to explain why they should make Aberdeen their choice of destination. Jenni says, “The quality of the 9000 buyers attending EIBTM and the decision making authority they hold is what marks this event out from other business travel industry expos. I will be selling Aberdeen at a number of pre-scheduled appointments with leading buyers and at networking events.”

As the oil and gas capital of Europe, Aberdeen has a strong pedigree in delivering  meetings and events and with inbound international business tourism on the rise, Aberdeen will play a central role in attracting further economic benefits. In 2013, international business tourists to Scotland spent £296.6 million during their visits, which represents a 20.9% rise on the previous year. By attending the EIBTM expo, Jenni Fraser and Andrew Pratt, ensure that Aberdeen remains at the forefront of influential buyers’ minds.

In addition to increasing expenditure, there is also a rise in the number of incoming business trips: up 5.3 % on last year and a growth of 6.6% in total number of nights spent in Scotland during business trips. Jenni says “People attending business meetings and events in Scotland are increasingly enhancing their stay by experiencing the culture that their host cities have to offer. This opens up opportunities for local leisure providers to capitalise on the disposable income business travel visitors are willing to spend.   Aberdeen is a city which has the support services to make a business trip a diverse experience, with award winning restaurants and cocktail bars, historic Old Aberdeen and bespoke outdoor activities in conjunction with the capacity to hold large and intimate scale events.

“Aberdeen is widely accessible to the international community due to the long established routes to key European hub airports in Frankfurt, Heathrow, Amsterdam and London therefore it is easy and convenient to reach Aberdeen from across the globe. With the new four star Village Urban Resort, opening this December, along with seven more brand new hotels there is rising room capacity and choice in the city which will be central in sustaining Aberdeen as a top business travel and meetings destination.”

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