New #BeAwesome #EIBTM14 campaign launchesFrom October 22nd, EIBTM opens its online diary between exhibitors and Hosted Buyers. For the first time exhibitors will now be able to request additional appointments with Hosted Buyers following the initial appointment match. Once logged in to their diaries exhibitors can browse Hosted Buyer profiles and select those that they would like to request a meeting with and the time at which they’d like to meet them. Hosted Buyers will have the option to accept or decline these additional appointments.
“For the first time at EIBTM we are able to offer this major business opportunity to exhibitors, EIBTM has been working on the programme over the past year and the self select appointments give our exhibitors a great opportunity to connect with buyers that they want to meet with, and also extra visibility ahead of the show. Research told us that this was one of the key changes they wanted to see at EIBTM and we have delivered it for the first time this year,” said Graeme Barnett, EIBTM Senior Exhibition Director, Reed Travel Exhibitions.
EIBTM is also planning to launch a major social media initiative at the same time to engage with its online community in advance of the show. #BeAwesome #EIBTM14 encourages attendees to share how they are planning to #BeAwesome #EIBTM14 at this year’s event, whether from a business or personal perspective.
“EIBTM is not just about business, we are probably the single biggest industry community event with some 15,000 of us in Barcelona over much of the week, there will be a big buzz on the show floor, lots of fun at the networking events and of course Club Night, we think EIBTM is awesome in many ways, and we want the community to get involved by posting their selfies and comments as well as following ours, it’s a big social media opportunity for everyone attending,” added Barnett.
EIBTM 2014 will take place from 18th – 20th November.