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IACC to Create Live Meeting Room of the Future Showcase at MPI WEC

Global meetings association IACC has announced it will create its first ever experiential showcase of its Meeting Room of the Future research at MPI World Education Congress (WEC) taking place on 15 – 18 June 2019 in Toronto, Canada.

The installation will take attendees on a journey exploring how meetings and conferences are evolving and will focus on three different subject areas – ‘visioneering’, ‘solve’ and ‘show me’.

IACC’s president Alex Cabanas commented “since the idea for the research was born, the concept of creating a live showcase was on our minds.  We found the perfect partner in MPI and the perfect destination in World Education Congress to make the dream a reality”.

The ‘visioneering’ area will educate attendees on future industry trends and will also be the stage for the launch of IACC’s 2019 Meeting Room of the Future research which combines research and insights into the top issues facing the global meetings and conference industry. The ‘solve’ space will host one-to-one discussions between buyers and representatives from IACC and its partners, which includes PSAV, Thrive Meetings, AllSeated and Events Industry Council, about how to better their event experience.  

The ‘show me’ sector will showcase cutting-edge technology and food and beverage demonstrations from experts at Benchmark Global Hospitality, Aramark, Sodexo Conferencing and Dolce Hotels and Resorts.  

Mark Cooper, CEO, IACC said: “For the last three years our research has helped both venues and meeting professionals change events for the better. This year we are excited to make the learning more experiential and more personal for WEC’s attendees. We want to change the way event professionals are educated at events and ensure they are fully prepared for what’s to come in the future.”

Alex Cabanas, President, IACC also commented: “Since the idea for the research was born, the concept of creating a live showcase was on our minds.  We found the perfect partner in MPI and the perfect destination in World Education Congress to make the dream a reality.”

The showcase is supported by an MPI Foundation grant. IACC would like to thank the MPI Foundation for supporting its work through this grant awarded by the Global Board of Trustees. The MPI Foundation is a non-profit organisation that fuels the advancement of MPI members by providing them professional development and career opportunities through grants and scholarships. The MPI Foundation also propels the meeting and event industry forward by funding innovative research and pan-industry initiatives that support the strategic plan of MPI.

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