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Virtual reality tour adds value at 30 Euston Square

30 Euston Square
As one of London’s top event venue’s, 30 Euston Square has continued its investment in cutting edge technology with the creation of an immersive virtual reality tour featuring genuine event footage.

“Site visits are the most important part of the sales process, however there are times when a client cannot attend in person or certain parts of the venue are in use when they do so.  Our interactive and immersive virtual reality tour gives them a chance to experience all we have to offer from afar,” comments Stuart Gavin, Sales and Marketing Manager, 30 Euston Square.  “It allows potential clients to see the venue in action, walk amongst other guests and truly appreciate what 30 Euston Square actually feels like during different types of event.”   

The virtual reality tour takes 30 Euston Square’s ability to showcase its offering to the next level, going beyond the standard virtual tour.  Using the venue’s core messages as a story board, the video takes event professionals on a journey that includes meetings and conferences, as well as Summer and Christmas parties.  

Stuart adds: “Throughout the virtual reality video we wanted to demonstrate how our Meetings Rooms, State Rooms and Rooftop Terrace, as well as our Auditorium and Exhibition Space can be used for varying event styles.  In today’s market good photography and a standard virtual tour is no longer enough. We knew we needed to provide event professionals with an experience both on and off site, enabling them to visualise an event at 30 Euston Square.”

The video has also been shot in a cinematic style, providing 30 Euston Square with a new hero video for their website as well as shorter clips and bloopers to use across their other digital channels.     

Stuart concludes: “We’re extremely pleased with how the two videos have worked out. We previewed the virtual reality video at SquareMeal Venue and Events Live 2017 and received very positive feedback so we’re excited to introduce this to the market. Clients’ best understand a venue by physically being there and we are delighted to be the first event venue in the Searcys collection to make the most of such new and exciting technology.”  

30 Euston Square, home of the Royal College of General Practitioners (RCGP), is a conference, meetings and events venue in the heart of London. Conveniently situated next to a major transport hub, 30 Euston Square is an ideal venue for both domestic and international delegates travelling to London for business.

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