Summer is in full swing as QTA gears-up for a Colourful SeasonPreparations are underway at Qatar Tourism Authority for a summer marked by attractive offers and exciting activities, including live performances, shopping promotions and special hotel rates from 1-31 August. Organised by Qatar Tourism Authority (QTA), the annual Qatar Summer Festival is set to re-energize the hospitality and retail sectors and witness the return of Entertainment City, which will be held at the newly-opened Doha Exhibition and Convention Centre (DECC).
"We are pleased to have the popular Entertainment City returning this year with a range of new and exciting gaming and entertainment options for children and adults alike," QTA's Chief Marketing and Promotion officer Rashed AlQurese told reporters at a press conference to announce the Festival. "This year’s will be the largest yet, covering a space of 29,000 metres squared.”
Entertainment City will embrace a diversity of zones to entertain visitors, including a “Colour Your Summer” zone, tech games, arcades, skill games, thrill rides, inflatable games and play areas, video games, and GoKarting. The City will also host a number of live shows and performances for visitors to enjoy on a dedicated stage while food outlets will be available at the venue. It will be open from 1pm to 11pm daily except Friday, when it will welcome visitors until midnight.
Based on some of the suggestions of tourists and residents, QTA has reduced the price of tickets this year. While QAR 15 (Approximately £5 GBP) will be charged for the entry, tickets for games start from QAR 5 (Approximately £1 GBP), and QAR 120 (Approximately £25 GBP for all rides) for VIPs.
“This year we took our visitor-centric approach one step further,” continued AlQurese. “As part of our planning process, we held a virtual forum on social media platforms, inviting tourists and residents to post their thoughts on ways to enhance the festival. We have considered this input and ways to incorporate it into the Festival, to ensure it reflects our target audience’s needs and wishes.”
As one of QTA's major events, QSF aims to showcase Qatar’s offering as a family destination. Eight malls in the country, as well as The Pearl-Qatar, will offer sales promotions with a chance for shoppers to win major prizes. Four Jaguar cars and cash prizes worth QAR 800,000 (Approximately £165,000 GBP) will be at stake at weekly draws scheduled at 7.30 pm in Al Khor Mall (4 August), Hyatt Plaza Mall, (11 August) Dar Al Salam Mall (August 18), Lagoona Mall (Aug 25). Other malls participating in the Festival through shopping promotions and entertainment shows include Gulf Mall, Ezdan Mall, City Centre Doha and Landmark.
A three-day Doha Comedy Festival will be held from August 18 to 20 at Qatar National Convention Center, featuring 18 Arab stand-up comedians. Tickets from QAR145 to QAR1,000 (Approximately £30 - £205 GBP) are available at Virgin Megastore.
On August 12, Al Gharrafa Sports Club will be the venue for ‘Street Madness’ during which short football matches led by social media influencers and performances by artistes and comedians will be staged. Spectacular fireworks displays will highlight the opening and the conclusion of the festival. The displays will take place at 9pm on August 1 and 31 on the Corniche.
Meanwhile, partnerships with members of the hospitality sector to provide special packages to visitors this year have doubled in number from Qatar Summer Festival 2015, reaching 56 hotel establishments. Establishments will be offering special packages such as ‘pay for two nights and stay for three’ in hotels, and ‘pay for five nights and stay for six’ in hotel apartments. Select establishments will provide additional incentives covering a variety of options including free breakfasts, late check-outs, free meals for children when accompanied by their parents (a maximum of three children per family) and free transfers to and from Hamad International Airport. These offers are also available to residents booking during the same period.