Supercar Experience Designed with an Eye Toward City’s Growing Number of International and Business VisitorsSPEEDVEGAS will start its engines come March 2016, when the 1.5-mile supercar track at Las Vegas’ newest and most thrilling attraction opens for business. By May 2016, the entire $30 million motorsports complex—including a multilevel welcome center, event center with a capacity of up to 1,000 guests, café and much more—will be complete. The 100-acre supercar driving experience broke ground in September 2015.
Designed for the truly global audience that comprises Las Vegas’ more than 40 million annual visitors, SPEEDVEGAS will be a destination for not only exotic car enthusiasts, but also anyone and everyone seeking an exhilarating, only-in-Vegas-style experience. An onsite meetings and events facility means SPEEDVEGAS stands poised to accommodate not only leisure visitors, but also corporate and incentive group business with ease.
Keeping in mind the Las Vegas Convention and Visitors Authority’s (LVCVA) stated goal of growing international visitation to the destination to 30 percent by the end of the decade, SPEEDVEGAS sought expert input from an international panel of travel and tourism experts in the development of its design. Plans incorporated input gleaned from a focus group SPEEDVEGAS hosted composed of leading professionals from the LVCVA, international tour operators from UK, Latin America and Asia, along with meeting and event planners. For example, participants recommended shuttle service from the Las Vegas Strip, an option to be driven in the car instead of driving and flexibility to arrive at the visitors leisure instead of committing to a specific time and car.
“We listened to our customers and industry colleagues to create the ultimate experience,”
explained Aaron Fessler, founder and chief executive officer, SPEEDVEGAS. “It’s critical we stay nimble and able to accommodate different cultures. It’s also essential we offer ample and flexible space for groups. After all, the LVCVA’s emphasis on growing Las Vegas’ profile as an international destination and a global business hub demanded it.”
The destination will offer an entire speed experience with activities such as drifting, demonstrations, simulators and driving the world’s most sought-after exotic and muscle cars.