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Meetings Industry Association’s book tour reaches final destination

Meetings Industry Association’s book tour
Venues and suppliers up and down the country have been passing around a hardback book as part of the Meetings Industry Association’s (mia) 25th anniversary book tour. During a journey equivalent to the distance between London and Egypt, the book reached its final destination at Victory Services Club, London on Friday 27 October.

The book was received by mia members and industry supporters who were encouraged to complete a page highlighting their venue or business before helping the book on its journey and sharing the news on social media. For 37 weeks the book has travelled to more than 30 destinations by various means of travel including by pushbike, train, rollercoaster, ferry, car, tube and foot. Jane Longhurst, chief executive of the mia said, “We wanted to give venue teams a chance to get to know one another as well as shout about everything their spaces have to offer. The mia is like a big family and anything we can do to get our members talking to each other as well as giving them a platform to shout from is great!”  

A select few who have helped shape the mia’s 25th year were invited to celebrate with Champagne and cake at Victory Services Club the last stop on the book tour. Those in attendance included Jane Longhurst, Andrew Mosely, chairman of the mia and Petra Clayton, managing director of Custard Communications as well as Jackson ­­Clarke, managing director, Patch Media, Rosa Davies, events manager, Victory Services Club, Rebeca Hurley, events and marketing manager at BMA House and several members of the mia team to name a few.  

Alton Towers, The Grand Hotel Brighton, IET Glasgow, The Lensbury in Middlesex and Southampton Solent University are just some of the venues who have helped the book on its 2,300 mile journey.    

Highlights of the mia’s 25th anniversary year include the Stop and Think conference held at BMA House in June and the prestigious miaList announcements at Park Plaza Riverbank in September. The popular Agents Day held at Center Parcs, Woburn Forest in May was new to 2015 and work has already began on next year’s programme.  

Looking onwards toward 2016, Jane said, “All looks set for growth in the meetings industry in 2016 so we have a busy year ahead of us.”

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