For the first time, the elite fashion event will be held in the historic John Reid Pavilion at the Brisbane Showgrounds.
The new location allows MBFF to accommodate more guests than ever before and create a spectacular new stage. MBFF organisers are confident the festival will be an amazing event celebrating its tenth anniversary in style.
Some of the country’s top designers, including Aje, Alex Perry, Easton Pearson, Yeojin Bae, Paul Hunt and Nicola Finetti will showcase their designs on the Brisbane catwalk.
Royal ICC General Manager Venue Sales and Marketing Sally Pulford said attracting the high profile fashion event was a coup for the venue.
“We are thrilled to be hosting the tenth anniversary of the Mercedes-Benz Fashion Festival,” Ms Pulford said.
“This event attracts some of the country’s most influential trendsetters and we are really excited to welcome them to the iconic Brisbane Showgrounds.”
MBFF Brisbane will run events at the Brisbane Showgrounds until Friday, 28 August including runway shows, Q & A evenings and VIP luncheons.
The 22 hectare Brisbane Showgrounds precinct is located just 1.5km from Brisbane’s CBD and is Queensland’s largest indoor / outdoor events site.