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New exhibitors, new highlights, new opportunities at the second China Xi’an Silk Road International Tourism Expo (CXSRITE)

With the Silk Road in Xi’an undergoing major redevelopment works, the tourism industry along that historically and culturally rich road is poised to grow further. To help tourism stakeholders to capture this market, Xi’an will host the second edition of the China Xi’an Silk Road International Tourism Expo (CXSRITE) 2015 at the Xi’an Qujiang International Conference&Exhibition Centre from 11 – 13 September 2015.

Jointly organized by the Shaanxi Provincial Tourism Administration (SPTA) and the Singapore-based Conference&Exhibition Management Services (CEMS), this three-day mega event is expected to cover an area of over 20,000 square metres, with over 500 exhibitors from more than 30 countries and regions. CXSRITE 2015 is also projected to attract about 4,000 professional buyers and 30,000 visitors.

This expo follows the recent Ministerial Meeting on Silk Road Tourism organized by the United Nations World Tourism Organization (UNWTO) and hosted by the SPTA in Xi’an in June, where more than 16 Tourism Ministers and Deputy Ministers attended. At the meeting, a slew of recommendations were discussed and adopted to promote the tourism industry along the Silk Road and Maritime Routes.

In addition, in a study conducted in June by China Institute of City Competitiveness, Northwest China’s Xi’an city is ranked at the most competitive Chinese city in implement the Belt and Road Initiative. The ranking takes several factors into consideration, including location advantage, policy tendency, as well as potential rate of development.

As CXSRITE 2015 focuses heavily on the glorious Silk Road and Maritime Routes, many exhibitors have expressed their interest in being part of this three-day mega event. To date, over 70% of the exhibition area has been provisionally booked by exhibitors from a diverse range of countries along the land and maritime Silk Road. They include Afghanistan, Brunei, Bulgaria, Cambodia, Georgia, Greece, Hong Kong, Hungary, India, Indonesia, Iran, Japan, Jordan, Kazakhstan, Kyrgyzstan, Malaysia, Mongolia, Nepal, Pakistan, Russia, Saudi Arabia, South Korea, Turkey and Vietnam.

At the same time, the application process for domestic exhibitors is well into its final stage. At the moment, exhibitors from Beijing and Tianjin municipalities, Hebei, Shanxi, Jilin, Liaoning, Henan, Guangdong, Fujian, Zhejiang, Guizhou, Gansu and Qinghai provinces, Guangzhou, Guilin, Chengdu and Bazhong cities, Ningxia Hui Autonomous Region, Chongqing Municipality’s Wuxi County and Shizhu Autonomous County, and Xinjiang Tianshan Tianchi and Qinghai Lake scenic areas have already registered for the event.

For added excitement, CXSRITE 2015 has prepared a host of business activities such as Buyers and Sellers’ Meeting sessions, Destination Presentations, Stage Performances, as well as a Tourism Industry Seminar Series. These activities will provide exhibitors and buyers alike with an excellent one-stop B2B platform for interaction, learning and discovery. Stakeholders from the tourism industry looking to capture the burgeoning Silk Road market should not miss out on CXSRITE 2015.

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