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VisitEngland CEO marks beginning of English Tourism Week 2015 with Manchester visit

James Berresford, chief executive of VisitEngland will visit Manchester this week (Friday, 13 March) to help promote the benefits of tourism to Greater Manchester’s economy ahead of English Tourism Week 2015 (14-22 March).
James will spend a day with Marketing Manchester’s director of tourism, Nick Brooks-Sykes, and visit a number of visitor attractions which are helping to drive Greater Manchester’s booming tourism industry, currently worth £7 billion to the local econom

The pair will start the day with a visit to the recently refurbished and much-acclaimed Whitworth where they will meet with gallery director, Maria Balshaw. They will then have a sneak peek at HOME with artist director Sarah Perks prior to its opening in May. A visit to the famous Coronation Street The Tour cobbles and a meeting with operator Continuum Attractions attraction director Kev Smith will round off the day.  

Speaking ahead of his visit to Manchester, VisitEngland Chief Executive James Berresford said: “English Tourism Week is an industry-wide initiative designed to shine a light on the importance of tourism in England. The industry as whole is worth £106 billion to the UK economy and supports 2.6 million jobs.  

“Here in Greater Manchester those figures represent £7 billion and 88,900 jobs, so it is an incredibly important industry which deserves to be celebrated. There are a range of fantastic new tourism developments in Greater Manchester with benefits reaching across the region and I'm looking forward to visiting as many as possible on my visit this week.”  

Nick Brooks-Sykes, director of tourism at Marketing Manchester, added: “People are often surprised at just how important tourism now is to Manchester’s economy and how many jobs it creates. I’m proud to represent a city that has a particularly strong tourism product and I’m delighted that there are so many high profile developments this year that really throw light on the industry.”  

“English Tourism Week provides a great opportunity to showcase the value and diversity of the visitor economy in Greater Manchester. The city-region now welcomes over 109 million visitors a year – be it for a short break, a day out, a conference or concert – and as things step up a gear in 2015, we hope to welcome even more.” 

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