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In advance of US Black History Month, NYC & Company puts a global spotlight on Harlem as part of Neighborhood x Neighborhood

NYC & Company has announced Harlem as the first spotlight of the new year in its Neighborhood x Neighborhood programme. Harlem, an ever-evolving and vibrant neighbourhood home to world-renowned restaurants, historic cultural institutions and unparalleled music venues and theatres, is a must-see for first-time or repeat visitors. The online guide at includes a video documentary with Harlem locals sharing their favourite things to see and do in the area.

As the latest focus of Neighborhood x Neighborhood, NYC & Company will promote Harlem, a globally recognised mecca for African-American culture, as New York City prepares for Black History Month celebrations in February.  

"We are pleased to continue Neighborhood x Neighborhood in 2015 and share insider guides to NYC’s neighbourhoods. For nearly two years, the campaign has helped increase awareness of and encourage exploration in dozens of neighbourhoods throughout the five boroughs," said Fred Dixon, president and CEO of NYC & Company. “Visitors want to experience the city like a local, and they now think beyond the typical attractions and sites when they plan their visits to New York City.”  

“Harlem is bursting with culture, history and amazing cuisine,” said Marty Markowitz, NYC & Company’s vice president of borough promotion and engagement. “We encourage visitors and New Yorkers to experience the unparalleled liveliness and excitement of Harlem not only this month, but again for Black History Month, and throughout the rest of the year. Whether it is their first or tenth time in the neighbourhood, visitors can find something new and vibrant with each trip.”

Experience Harlem Like a Local
  Easily accessible by the 1, 2, 3, A, B, C and D subway lines, Harlem is a must-visit destination in NYC. As part of the campaign, Harlem is highlighted in a documentary featuring six locals who share an insider’s guide to Harlem with a focus on shops, restaurants, attractions and history that make Harlem distinct. The documentary and the following places, venues and more are recommended by neighbourhood insiders and featured on
• Cultural attractions: Apollo Theater is the legendary venue known for the famed Amateur Nights in addition to concerts and community outreach programs; Harlem Stage is a leading arts organisation home to a steady stream of programming including theatre, dance and a wide range of musical styles; Schomburg Center for Research in Black Culture’s collection has grown to include more than 5 million items reflecting the experiences of people of African descent; and The Studio Museum’s collection is dedicated to artwork revolving around black culture.
• Restaurants: The Cecil is New York City’s first Afro-Asian-American brasserie; Lido is a beloved neighbourhood restaurant specializing in classic Northern Italian cuisine; Minton’s celebrates its past as a jazz supper club serving Low Country cuisine and features live jazz music; Red Rooster pays homage to Harlem’s past and focuses on American comfort food; Sylvia’s Restaurant is a world-famous soul food restaurant founded in 1962; and Vinateria is a recently opened Harlem restaurant specializing in seasonal cuisine with influences from Italy and Spain.
• Parks: Bordering Harlem, the northern section of Central Park is home to the Harlem Meer and the West 110th Street Playground; with more than 30-acres of parkland, Morningside Park is located from West 110th to West 123rd Streets between Manhattan Avenue, Morningside Avenue and Morningside Drive; and Riverside Park is a spectacular waterside park along the Hudson River.  

Visitors can experience more of Harlem by spending the night at the Aloft Harlem. The hotel, opened in 2010, offers guests modern style in historic Harlem and amenities in the more than 120 loft-inspired guest rooms include luxurious beds, free WiFi and LCD TVs. Guests and visitors can also enjoy the hotel’s W XYZ Bar, a lounge complete with a pool table, bar and snack menu, and live music. 

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