Butlins Conference & Events announces an outstanding year with a 19% growth in business year on yearButlins Conference & Events continues to make waves in the MICE arena, reporting an impressive 19% growth in business over 2014. This exceptional result, paired with the continuing expansion of their conference and events offering, builds on the phenomenal foundation set in 2013 which saw business increase by 22%.
2014 has been a bumper year for the events arm of Butlins, with their flagship conference destination in Bognor Regis reporting a staggering 43% increase in business over the period. The conference and events team welcomed a host of new clients throughout the year ranging from the insurance, banking, retail, automotive and hospitality sectors including global beauty brand, Elizabeth Arden, high street favourite New Look and leading pub and brewing company, Green King.
The remarkable increase in revenue has been attributed to the extensive availability and interest of exclusive hire across all three sites from November until March, which has become an increasingly popular choice amongst conference agents. In addition to exclusive resort hire, Butlins’ team building offering continues to grow in popularity with over 80% of bookings in 2014 partaking in the bespoke packages on offer.
Simon Jones, National Sales Manager at Butlins Conference & Events said of the results, “We are delighted with the success of Butlins Conference & Events over the past 24months; our year on year growth demonstrates the brands strength in an ever evolving marketplace and the enduring appeal of our resort offering. Butlins Conference & Events has a client focused approach and always places the delegate at the heart of every decision we make. This process allows us to ensure that they have the best possible experience whilst visiting our resorts. Looking forward, 2015 promises to be an equally rewarding year with some great client wins already in place and the launch of our fantastic new lakeside chalet complex at Minehead”.
Kelley McGann, Marketing Manager at Butlins Conference & Events concluded, “Butlins is an iconic brand with an integral set of core values, throughout 2014 we have worked to develop the conference and events strategy to ensure these principles are aligned across the company. With a new brand strategy, in place and an enticing new brochure soon to be released, we are in a great place to kick start 2015.”