The well-loved and respected event, which will take place under the ‘Rural Entrepreneur’ umbrella, is designed specifically to help and inspire forward-thinking farmers, estate managers and land owners to find new ways to diversify their business - or start a new one - and to make their land more profitable.
“We’ve been wanting to work with the Prysm Group for some time now, primarily because of their ambition and the high quality shows they deliver, but also because we firmly believe that the NEC is the right venue for a show of this scale,” said David Gallagher, the NEC’s New Business Development Manager.
“Not only will the show attract a national audience at the NEC, but we have a great reputation as the place to grow events too; events that launch at the NEC have an average growth of 31% in year two. In addition, an average growth rate of 3.8% was reported by trade shows in 2013.”
The Farm Business Innovation Show will give visitors the opportunity to meet with other farmers and find out what has worked for them. They can also listen to insightful seminars for advice on the latest trends and how to avoid problems, speak to experts for advice on planning, grants and funding, and speak to the businesses who can supply them with the tools and equipment they need to turn inspiration into profit.
Nick Moss, Managing Director of the Prysm Group, said: “The Farm Business Innovation Show is getting bigger and bigger, and crucially, it’s not exclusive to the UK; the scale of the show, coupled with an exciting content package, means the time is right for us to sell to a European audience who can access us easily at the NEC via Birmingham Airport which is right on our doorstep.
“In addition to location, the NEC works for us due to its size. Our products are big, and we need the space to make the most of our offer. We believe this move to the Midlands will give us access to an even greater and more relevant audience who will come together to discuss a range of diversification options from tourism and leisure activities - including ‘glamping’ - to microbreweries, and to agree some huge contracts.”