The summit, to be held on 15 and 16 November at the Brisbane Convention and Exhibition Centre in Queensland, will be the most significant meeting of world leaders Australia has hosted.
Brisbane has grasped the opportunity to maximise the global and national interest associated with being the host of the G20 Leaders Summit.
A series of high-profile initiatives are underway in Brisbane, all designed to create exceptional local experiences for visitors and delegates, and ensure that the G20 Leaders Summit leaves a valuable long-term legacy for the city as an event destination:
To ensure Brisbane is remembered as the ‘friendly G20 host city’, more than 2,000 Brisbane tourism and hospitality workers, taxi drivers and official G20 volunteers have completed Brisbane Marketing’s Brisbane Welcomes the World training program, which encouraged participants to think about what makes Brisbane special and how they can best share it with visitors to the city. Brisbane Welcomes the World is about creating a positive, lasting impression that will make visitors want to return to Brisbane to invest, train, attend business meetings or study.
The Brisbane Global Cafe, a first for a G20 host city, is a hub for virtual discussion on key themes ahead of the G20 Leaders Summit. Held at City Hall on November 12 and 13, seventy-five global technology pioneers, scientists, entrepreneurs, researchers, inventors and new-world thinkers will talk about deep issues that affect society in the lead-up to the G20.
Australia’s reputation for world-class food and wine is growing, and Global Flavours is an international food program casting the spotlight on Brisbane’s exceptional dining experiences and fresh local produce.
In the three weeks leading up to the summit, Brisbane has come alive with the G20 Cultural Celebrations program, with hundreds of free events in and around the city and suburbs for the people of Brisbane and the thousands of international guests.
The G20 Cultural Celebrations program is free program of entertainment of many events including music programs, street performers, ballet, opera and Brisbane on Parade, a carnival-style parade celebrating Brisbane’s diverse cultures.
Brisbane’s CBD is transformed at night by Colour Me Brisbane with sound and light displays across the city and there are also interactive light and projection installations created by some of Australia’s leading projection artists, showcasing Queensland’s diversity and talent.
The impact of the G20 on Brisbane’s event community is already starting to become apparent, with host venue Brisbane Convention & Exhibition Centre (BCEC) experiencing one of its busiest periods on record facilitating 171 advance visits in the lead-up to the Leaders Summit.
Tourism Australia Managing Director, John O’Sullivan said: “Australia’s hosting of the G20 has been a wonderful opportunity to show the world why we are regarded as a leader in delivering business events. Brisbane is not just hosting a meeting of some of the world’s most important leaders, it has created a total G20 city experience for all summit attendees that is simultaneously showcasing some of the exceptional food, facilities and culture we have on offer here in Australia.”
Brisbane Marketing’s CEO, John Aitken said: “Hosting the G20 is a once-in-a-generation opportunity to promote the city globally and establish a new standard for event hospitality.”
“On the eve of the Brisbane Global Cafe we have successfully implemented a bold suite of activities in the lead up to the Leaders Summit, engaging and involving locals, the business event community, government agencies, tourism and hospitality organisations and volunteer groups.”
“We have worked hard to lay out the welcome mat for Brisbane because we know that destinations which consistently extended a warm welcome reap social and economic benefits long after tourists have visited or major events have been staged.”
The Leaders Summit brings to a close Australia’s year-long G20 presidency that has seen dozens of meetings and events with multiple engagement groups held across the country including in Hobart, Uluru, Melbourne, Sydney, Cairns and now Brisbane.
The success of the G20 presidency will strengthen Australia’s growing international reputation as a destination of choice for major events and conventions.