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All for One Steeb AG uses ICS International Congress Center Stuttgart for multifaceted event

Messe Stuttgart impresses with versatile accommodations for conference and evening event

Conferences during the day, a gala dinner with accompanying entertainment program in the evening, a special surprise awaiting in the foyer and a "human" bulb spread out over 600 square metres. One thing is clear: The All for One Steeb AG company event held at the ICS International Congress Center Stuttgart on October 16 and 17 was something to behold.

On day 1, All for One Steeb employees were presented with the latest trends in the industry, innovative solutions and the company's enhanced product portfolio, while day 2 was reserved for exploring the corporate strategy and culture as well as applied corporate values. To this end, the leading full-service provider of SAP, IT and business solutions invited 750 employees to discuss strategies, objectives and values in a plenary session. An elaborate photo shoot with all participants was followed by an exclusive gala that rounded off the evening.

One of the main requirements for the All for One Steeb AG event was that all activities be held at a single location. "We were in search of a suitable location for the first group-wide event of its kind so that we could plan for and accommodate everything under one roof and found exactly what we were looking for with Messe Stuttgart. Attending a plenary session in the morning and a gala event in the evening without having to travel anywhere is really great", affirms Anja Brey, Marketing Director at All for One Steeb.

When employees finished with one programme, they simply had to take a few steps to go to the next one. The oversized photo shoot, one of the highlights of the event, took place directly adjacent to the plenary session in the exhibition hall of the congress centre. All 750 employees assumed their positions in a space measuring 20 by 30 metres to form a bulb motif, which visually represents the innovations pioneered at All for One Steeb. Ten metres below the roof of the hall, a photographer captured the special moment. "The motif shooting with all 750 employees in the immediately adjacent exhibition hall was the icing on the cake. Simply spectacular and logistically perfect", recalls Anja Brey.

In the meantime, the ICS foyer was transformed into a lounge with exquisite lighting in All for One Steeb corporate design, where the employees enjoyed the relaxing part of the evening with appetisers and champagne.

"It was terrific to see how our ideas were implemented with such professionalism”, comments Anja Brey the successful company event, “our employees were especially impressed with the speed and grace with which the central foyer was transformed from a business atmosphere into a cocktail lounge.”

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