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Using webinars to improve venue promotion

Ben Gray Director CYE Group
Leading venues and events search engine, CYE Group, is broadcasting monthly webinars to help its clients discover the many ways they can improve, enhance and support their listings on its websites. Over 100 meetings and events industry professionals signed up for the first session, which offered a series of powerful insights into how to boost enquiries using a CYE Group listing.

CYE Group’s four brands cover events, venues, weddings and Christmas parties. Its venue finding website, is a particular focus of the webinars, which are only available to organisations that have listings on its pages.

CYE Group’s senior clients services manager, Darren Benyon, who runs the webinars, said, “We’re on track to become the number one venue search engine in the UK, and we’ll achieve this by giving our venue and event organising clients every advantage in their battle to win new business. The webinars are our latest added value innovation for our clients. We’re reaching out and engaging with clients, revealing easy actions they can to take to improve their presence on and our three other brands. The response has been amazing!”

During the CYE Group webinar in October, attendees were presented with information and able to ask questions throughout, to ensure that by the end of the session they were confident they could make positive changes to their enquiry generating strategy.

Feedback from people that joined the first seminar demonstrates the industry’s growing appetite to receive information and interact in this way.  

“Just attended your web seminar and found it most useful, I will be checking all out listings over the next week, to see if we can improve it.  I wish more companies where as proactive as you are, it makes my life so much easier and for that I can’t thank you enough.” Helen Finlan, Amazing Venues

“We found it extremely worthwhile, containing lots of great tips to update our listings. I’m already formulating a list of updates to send across to you tomorrow!” Tamsin Yates, Holiday Inn Reading

“If I could set up a similar thing for clients with me presenting Hever Castle, I’d be onto a good thing. Such a time saving way of communicating yet personal enough to make a connection.” Kate Rowbottom, Sales Manager, Hever Castle

Benyon continues, “The CYE Group webinar has been such a positive experience for all involved, we’re developing a whole series so that our clients are fully informed on how to use our sites, and their investment, to make a big difference to their business. I can’t wait until the next one.”

The next CYE Group webinar will be hosted on 5th November 2014.

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