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The sweet smell of summer success for Unique Venues of London

Unique Venues of London chair, Moya Maxwell
Unique Venues of London members have seen positive sales and increase spend over summer 2014, indicating the definitive return of hospitality as a marketing tool and a revitalisation of corporate event budgets.
Rachel Proudlock, venue hire sales and marketing manager at Royal Botanic Gardens, Kew said: “We have found an increase in the number of away days and activity days. Corporate groups have been having the business part of their event in the morning, with BBQ’s and treasure hunts in the afternoon. I think the summer events market is improving as it seems to be the trend to have a Summer Party as well as a Christmas Party.”

Fleur Burrows-Jones, hospitality events sales and marketing manager at The National Theatre commented: “It was an extremely positive summer with June and July fully-booked with some days seeing back-to-back events. Encouraged by the success of our 2013 pop-up ‘Teatro de Alimentos’, we went a step further and hosted a five  day pop-up cinema which proved very successful, selling-out for each evening. In terms of 2014 we notice a definite increase in event spend with clients looking to add-on extras such as cocktail receptions and take advantage of some of our specially created packages for both barbecues and the World Cup.”  

Emma Barrow, head of events at Somerset House added: “It was a very exciting season for us, not least for the Film4 Summer Screen, now in our tenth anniversary year, and saw the screening of cinema classics and premieres. Our team handles all the parties for Film4 Summer Screen, so we’ve been swamped with parties and catering from them. Over the summer we also invested in our spaces, refurbishing the Portico Rooms with a new floor and new paintwork across the Navy Board Rooms. In business terms, there is no doubt an increase in the scope of ambition for summer events has been registered and we certainly saw an increase in spend by our clients this year, from exciting Christmas product launches to interesting filming projects.”   

Responding to the feedback Unique Venues of London chair, Moya Maxwell, said: “the positive comments from members regarding their summer success is highly encouraging and proves that there is definitely a resurging appetite for big-spend events. The post-recession landscape is markedly different as now corporate buyers are looking for something bigger, better and above all unique. It is great to see that so many members have risen to this brief and are offering both the exciting and unusual for their events.”

Pictured: Unique Venues of London chair, Moya Maxwell

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