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Kuala Lumpur Convention Centre's TenOnCall concept captures the small meetings market

Kuala Lumpur Convention Centre's TenOnCall concept
The first half of 2014 has seen the Kuala Lumpur Convention Centre’s (the Centre) TenOnCall (TOC) record its highest number of events since the launch of the product in November 2008. The 713 events held between 1 January and 31 June 2014 was 59% of the total 1,216 (events) held in the whole of calendar 2013.
Angeline Lue, the Centre’s Director of Sales & Marketing, attributed TOC’s strong performance to growing market demand for innovative all-in-one packages, consistent quality service and professional execution, coupled with the all-day dining concept. “TOC has seen attendance numbers grow by some 168%, from 12,873 participants in its first full year of operation between 1 January and 31 December 2009 to 34,614 for the same period last year (2013).”

Located at the Centre’s Level 4, TOC comprises 10 flexible meeting spaces where a client can, literally, walk in, select their pre-set room configuration and execute a same-day meeting, be it for 15 or up to 150 persons. All TOC bookings also include use of audio-visual equipment and an AV technician on standby, complimentary WiFi access, built-in LCD signage at the entrance foyer plus free-flow lifestyle cuisine (including a working buffet lunch) and beverages throughout the meeting duration. Clients also have the option of full and half-day packages.

“Of course,” said Lue, “we also listen to what our clients want and continually enhance or adapt the product to meet different needs and requirements.”

Citing TenOnCall PLUS (TOC PLUS) as an example, Lue said through regular client focus groups, TenOnCall PLUS was introduced. “TOC PLUS extends the TOC benefits to three more function areas of varying sizes with the ‘PLUS’ being a unique space with natural lighting, own personal free-flow lifestyle cuisine and beverage service, and a dedicated private meeting room and an outdoor balcony as a designated smoking area.”

More recently, the Centre has introduced the TOC ‘Sundown Hour Packages’ to give clients the option of taking their meeting programme to a relaxing conclusion with a two-hour cocktail hour of free-flow beverages including sweet and refreshing Asian-influenced mocktails and cocktails, basic PA system and sound technician on standby for a minimum of 50 guests and above.

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