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West One hosts PRCA Technology Event

PRCA Technology Event
De Vere Venues West One, located in the heart of London’s West End, last night played host to the PRCA’s Technology group which saw a raft of influential communicators from within the B2B and B2C technology sectors, including media and public relations professionals, discuss ‘What do readers want: The Future of Tech Journalism’.

The event was organised by Debby Penton of EML Wildfire, Karolina Throssell of GingerMay PR and Max Tatton-Brown of Augur, who also writes for publications including The Telegraph and Wired.  

Tatton-Brown chaired the panel, which comprised of Robert Cookson, Digital Media Correspondent for The Financial Times, Leo Mirani, Tech Reporter from Quartz, Joe Fay, Group Editor of The Register and Oliver Franklin, Assistant Editor of Wired.  

During the lively forum, both panel and audience, which included representatives from global public relations consultancies, discussed a variety of subjects on the ‘The Future of Tech Journalism’ followed by a Q&A session. The session also played out across a number of social networks taking the debate into the twittersphere.  

Nick Grimaldi, General Manager of West One commented; ‘’De Vere Venues was delighted to host this event in association with the PRCA Technology group. Undeniably one of the fastest growing business sectors, technology businesses represent a core demographic for De Vere Venues in terms of clientele both at West One and across the UK. We were really excited to see so many influential communicators from the sector enjoy the event and look forward to working with the PRCA in the future.’’  

The evening drew to a close with a networking session held in West One’s contemporary Café Vibe, where guests enjoyed hospitality courtesy of De Vere Venues West One.  

Andrea Colley of the PRCA commented. “A special thanks to De Vere Venues for hosting such an excellent event. It was a varied panel with contrasting views which sparked a lively debate. Networking in the contemporary bar was a lovely way to end the evening and hear some great delegate feedback.’’  

Just 5 minutes from Oxford Circus and a short walk from Bond Street, Great Portland Street and Marylebone stations, West One occupies five bright, airy floors flooded with natural daylight and featuring high tech equipment throughout its 29 meeting rooms. With free speedy Wi-Fi available for all guests as well as the high-specification AV equipment, the venue also benefits from Steam, Bake and Grill restaurant, serving fresh and delicious dishes designed to energise body and mind.

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