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Tech Fest 2014 to feature first ‘Startup Bazaar’ for event tech startups

Free to attend portion of the conference to provide showcase for new events tech

Tech Fest, the creative conference that explores technologies for event organisers, will this year feature a ‘Startup Bazaar’ where emerging, innovative events technology companies will have the opportunity to pitch their products on giant iPads. 

The Startup Bazaar will host the regular London meet up of events professionals, #supereventprofsLDN, which has become an established network of events tech aficionados in the capital through social media interaction and regular gatherings with meetings every quarter. The session will be moderated by Event Manager Blog Editor Julius Solaris and Michael Hobson from 3-Beards the innovative startup Event Company.

Now in its third year, Tech Fest 2014 will be held on June 20th at ExCel London during London Technology week, organised by London and Partners, and focuses on Data as the key theme.  Entitled ‘Love Byte’, the programme content for Tech Fest 2014 is centred on the importance of capturing, analysing and understanding event data to improve all aspects of professional events, from event attendance to content, audience interaction to event marketing and more. Over 100 senior events professionals from agencies, corporates and associations have already registered to attend.  

Tech Fest goes hybrid with online streaming
The content from Tech Fest will be streamed live this year for the first time, adding a hybrid aspect to the programme with its Online Love Byte. Powered by Live Group, which specialises in supporting live events, and supported by Sygora, which offers consultancy to companies taking their events online. The online element of the programme will be incorporated into the sessions to ensure the remote audience fully participates in the experience.

William Thomson, Tech Fest Event Organiser and Head Honcho of Gallus Events, says: “This year’s Tech Fest is shaping up to be the best yet. We have a range of different types of technology for events professionals to explore in the main conference and have narrowed down the options to some of the leading providers to give greater opportunities for attendees to discuss in detail how these tools can help them achieve their goals. With The Startup Bazaar, we wanted to add an element in keeping with the spirit of Tech Fest to explore new and exciting technologies. We are looking forward to hearing about some great innovations.”

Focused on creating a unique event experience, Tech Fest has gone all out in 2014 to immerse delegates in its Love Byte theme from the outset. Using a retro-tech approach, delegate badges will be made from 3.5 inch floppy discs and participants will be encouraged to leave exhibitors a ‘love byte’ by placing stickers on old vinyl records. There will also be a Love Byte wall where delegates will be encouraged to write up the first tech that they fell in love with.

William Thomson adds: “Technology for events is all about enabling a richer experience and that has to be a key focus for Tech Fest. We are aiming to create a memorable event that will spark ideas and get events professionals making the most of technology to deliver exceptional events.”

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