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The Hague & Rotterdam bring ‘Kings Day’ to London

The Convention Bureaux of Rotterdam & The Hague, along with over 10 partners from Holland, have brought a splash of Orange to London last week, to celebrate the Dutch ‘Kings Day’.

Event planners were invited to London’s trendy roof-top SushiSamba restaurant, at the top of the Heron Tower, to celebrate the first-ever ‘Kings Day’ holiday in Holland. The day marks the ‘official’ birthday of the monarch, and has traditionally been ‘Queens Day’ up until the Kings accession to the throne last year. It’s a real party occasion in Holland.

Over 60 event planners attended, representing all sides of the industry, from corporates, agencies, venue-finders and associations. The guest list included the likes of Banks Sadler, GRG, GPJ, Amex, Barclays, TFI Group, IQPC, E&Y, Informa, and many many others.

During the evening, guests networked with their peers and the host of partners from Rotterdam & The Hague, including the Hilton, World Forum, Crowne Plaza, WTC, ITBholland, and Carlton Ambassador to mention just a few. And from the 39th floor of the Heron Tower, guests could enjoy stunning views across the whole of London, as well as taste SushiSamba’s legendary cuisine.

The Hague Convention Bureau and Rotterdam Partners believe their cities are uniquely positioned to give organisers somewhere new, different and refreshing for their delegates to explore and discover, but without having to compromise on a hub airport or transfer time. Both cities can be quickly reached from Amsterdam Schiphol, and Rotterdam/The Hague boasts its own regional airport too, with services from British Airways now operating to both Heathrow and London City.

Destination marketing for the British market is carried out by Paul Swain, their UK Account Manager, based in Reigate, Surrey: “This year’s Kings Day event follows on from hosting ‘Queens Day’ last year at the ME London, and a pre-games perimeter tour of the Olympic Park in 2012. Each event has grown substantially, with a doubling of guest numbers year-on-year, and is now firmly set as an annual event to bring UK planners in contact with the wide variety of options The Hague & Rotterdam can offer as destinations, and to meet face-to-face with many of the hotels and venues that can make a real difference to buyers’ future events! ”

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