Representatives Rolando Miravete (Managing Director for the Puerto Vallarta CVB) and Richard Zarkin (PR Director of Riviera Nayarit CVB), embarked on a week-long road show spanning London and Manchester, the two cities which starting 1st May 2014 will offer the opportunity to fly direct to Puerto Vallarta International airport (which serves both regions).
Starting in London, a press conference held in Covent Garden Hotel on 7 April, hosted approximately 50 journalists who through an interactive presentation were amazed and intrigued by the attractive offering of both destinations. The following evening, 60 agents gathered at the Marriott hotel (Westminster) with the presence of the director of Mexico’s Tourism Board in the UK, Milko Rivera, and discussed how the new accessibility factor has opened up a different side of the Mexican product to UK travellers.
The promotional activity proceeded to travel to Manchester where one-on-one meetings with influential regional media outlets (including lifestyle magazines, online hubs and blogging platforms) sparked interest in the new programme. A trade-focused event was also held at Novo Hotel on 10 April.
Both regions cater for a variety of travellers from families and couples, to the LGTB market and wildlife enthusiasts and are keen to gain support and attention from the UK now the destination is in much closer reach than previous years.
The media and trade are key to unlocking the uniquely diverse Mexican treasures and while the week-long road show draws to a close a PR and travel trade events campaign will continue to showcase both regions to consumers, press and trade throughout the year.