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Bath set to capitalise on fast growing Brazilian market

Brazilian Fam Visit group
Bath Tourism Plus in conjunction with VisitBritain hosted a group of senior buyers from some of Brazils’ leading tour operators and agencies on Thursday 13th March. Showing the very best of Bath, it is hoped that the visit will bring more tourists from this lucrative South American market.

The group were escorted on a day-long itinerary around the city which included the Roman Baths, Pump Room, Roman Baths Kitchen, Thermae Bath Spa and the Royal Crescent Hotel.

Brazil has a young and rapidly expanding population and is the tenth largest economy in the world and the largest in Latin America. Already identified as one of the emerging BRIC markets (Brazil, Russia, India & China), this visit provides huge potential for Bath and the surrounding area when targeting the 260,000 Brazilian visitors that make their way to the UK.

Visits from this market to the UK are forecast to grow by 20% by 2014 (compared to 2008 levels), representing approximately 36,000 additional visits. This would maintain the UK as the 8th most visited destination from Brazil in 2014.

Frederick Vasconcelos from Sun Coast USA remarked: “I felt calm when I arrived in Bath; time seems to go slower. In London you tend to rush around whereas in Bath you can relax and enjoy the spa and restaurants. It’s the perfect place to recharge and I certainly hope to bring new business to Bath going forward.”

Nick Brooks-Sykes, Chief Executive at Bath Tourism Plus, said: “The inbound tourism market from Brazil offers great potential for Bath. With its growing economy, visitors from Brazil are small in numbers but are high spending. They are often seeking luxury, boutique products and are fascinated by heritage and culture, which is why Bath’s tourism product is an ideal fit. Through this visit, we aim to create stronger links with the Brazil travel trade and encourage them to feature more of Bath in their itineraries.”

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