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Landmark liver conference to inject $7.2 million into Brisbane economy

About 3,000 of the world’s brightest minds in hepatology will converge on the Brisbane Convention & Exhibition Centre (BCEC) this week for a conference set to inject $7.2 million into the local economy. Delegates of The Asian Pacific Association for The Study of the Liver (APASL) will come from across the globe to deliberate on improved health care outcomes for people with liver disease.

Brisbane Lord Mayor Graham Quirk said the March 12-15 APASL 2014 formed part of a jam-packed calendar of business events for Brisbane in the lead-up to the 2014 G20 Leaders Summit from November 15-16.

“The G20 will see us welcome more than 7000 media and delegates to Brisbane for the most significant meeting of world leaders that Australia has ever hosted,” Cr Quirk said.

“The BCEC will be the official venue for the G20, as it is for this month’s APASL 2014 meeting.

“A conference like APASL 2014 is yet another indication that Brisbane is considered as an important hub in the medical and life sciences research sphere – the BCEC and Brisbane will also host The International Conference for Tropical Medicine and Malaria in 2016 which is set to attract 3000 delegates and estimated to bring $9 million into the economy.”

Cr Quirk congratulated all involved in securing the conference, including Brisbane Marketing’s Convention Bureau, the BCEC and the Brisbane hotels who will host APASL 2014 delegates.

Economic development board Brisbane Marketing’s chief executive officer John Aitken said 2014 continued to be an exceptional year for bid wins, with a brimming agenda for the Brisbane Marketing Convention Bureau and its partners.

“The Convention Bureau, together with Brisbane Convention & Exhibition Centre, plays a vital role in securing business events for Brisbane and is focused on attracting conferences that align with the city’s strengths providing an opportunity for us to showcase our expertise in these fields,” Mr Aitken said.

“As Australia’s new world city, Brisbane boasts an innovative and globally-connected business environment, and events like APASL 2014 and the G20 will really put Brisbane on the map in 2014.”

BCEC general manager Bob O’Keeffe said Brisbane’s world-class infrastructure and accessibility positioned the city as a leading destination for high-profile meetings and events.

“An event like APASL 2014 is hugely advantageous to the city of Brisbane economically and allows us to showcase our venue for the world-class unique event space that it is,” Mr O’Keeffe said.

“As the principal venue for the 2014 G20 Leaders Summit there is little doubt that the BCEC is recognised at the forefront of excellence in the meetings industry on a global scale.”

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