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Serial entrepreneur and businesswoman Lara Morgan added to The Global Travel Group’s 2014 Conference line-up

Inspirational entrepreneur Lara Morgan will join producer-songwriter Pete Waterman OBE and entrepreneurial chef Levi Roots on the bill at The Global Travel Group’s annual conference taking place later this month.

Widely known for building her own international business, Pacific Direct Ltd, which manufactured and sold brand licensed toiletries and amenities to the hotel industry, Morgan sold a majority stake in the company for £20 million in 2008. At the conference, Morgan will share her entrepreneurial expertise with hundreds of The Global Travel Group’s delegates, including agents and tour operators.

The Global Travel Group’s Managing Director, Andy Stark commented: “Given her exceptional background and proven track record for building businesses from the ground up, securing the talents of Lara Morgan is a real coup for us. I look forward to her session and am confident that she’ll deliver a high impact and memorable discussion that will leave delegates fired up and ready to put into action the many insights and habits she’s built her extremely successful career on.”  

A regular commentator on current affairs and business with both Sky and BBC News, Morgan has been a finalist in Ernst and Young Entrepreneur three times in addition to being a finalist in the Veuve Clicquot Businesswoman of the Year Award. Her latest entrepreneurial initiative is a business called Company Shortcuts where mid-size companies can access practical advice, templates and frameworks to ensure that frustrated business owners can achieve accelerated growth.

Now in its 21st year, The Global Travel Group will be returning to the De Vere Carden Park for the third year in a row where it will host a busy two day programme. The travel consortium will also hold a Gala dinner and glittering awards ceremony over the course of the event.

Last year’s special 20th anniversary  of The Global Travel Group’s annual conference saw entrepreneur and former Dragons’ Den star, James Caan provide all attendees with an engaging talk on successful entrepreneurism and tips on how businesses can go the distance.

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