Westminster revealed as London's most spontaneous neighbourhood

HotelTonight reveals a spike in last-minute hotel bookings as election fever sets in

HotelTonight, the leading last-minute hotel booking app, reveals the most, and least, spontaneous neighbourhoods in London.
With one month to go until the general election, Westminster is unveiled as London’s most spontaneous neighbourhood. From politicians working late to the nation wanting in on the action, HotelTonight has seen a sudden spike in demand for last minute hotel rooms in the area, making Westminster a hotbed for spontaneity.

Home of Parliament, Westminster, narrowly beats leafy Notting Hill, famed for the movie of the same name, in second place and plunders ahead of the location London’s most famous bear was discovered, Paddington, in third.  

However, it would seem that those visiting London for an appointment at a Harley Street clinic are slightly more organised as Marylebone is revealed as the capitals least spontaneous neighbourhood, with the most advanced bookings made in this area.  

Tomas Mendoza, UK and Ireland Country Manager at HotelTonight said “It’s a really exciting time for London, you can feel the energy starting to build in the run up to the election next month, and that’s translated to an increase in last-minute hotel bookings. We’ve looked through our data and analysed the latest booking trends to identify the most spontaneous neighbourhoods in the capital. By studying this information, it’s easy to see that each neighbourhood has its own mini ecosystem and with such a large political event on the horizon, it’s no surprise that Westminster has come out on top.  

“We have hotels in every corner of the city, so whether guests are looking to get close to parliament or are in search of a late night crash pad in East London, there’s something available for whatever vibe visitors are looking for.”  

HotelTonight pioneered last-minute mobile bookings, and is once again revolutionising the space. By building strong relationships with hotel partners, and providing an exclusive service beyond just a hotel room, HotelTonight is continuing on its never-ending quest to make the travel and booking experience simple, fun and above all, stress-free.

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