Transavia and Travelport partner to distribute the airline’s new fares enhanced by Travelport Rich Content and Branding technology

Travelport, a leading Travel Commerce Platform and Transavia, a low-cost airline and wholly owned subsidiary of Air France-KLM group has today announced a new range of fares available through Travelport’s Travel Commerce Platform. Transavia has also signed up to Travelport’s Rich Content and Branding solution, the industry-leading merchandising technology that allows airlines to market and retail their products more effectively by controlling how their products are visually presented and described to travel agents.

Hervé Kozar, Chief Commercial Officer at Transavia France, said: “In April, we introduced several improvements and launched new fares to provide our customers with flexibility, greater choice and a wide portfolio of ancillary services. For example, our new fare, ’Max’ is designed for business customers as it includes a fast track option and the possibility to amend flights up to two hours before scheduled departure. Enhancing our content with Travelport’s Rich Content and Branding technology provides travel agencies with detailed product descriptions and graphics and help them meet the expectation of both, leisure and business travelers.”  

Emmanuel Bourgeat, Travelport’s General Manager in France, commented: “We are delighted to be helping Transavia promote its new fare structure using Travelport Rich Content and Branding. The airline’s new offering is particularly attractive for corporate customers and travel management companies operating in France. Travelport’s technology will help Transavia retail its offering by displaying its products in the same way as it would through the airline’s own website. In addition, our award-winning point of sale, Travelport Smartpoint, allows agents to search and book low cost carriers and traditional carriers within the same workflow, creating a highly efficient and productive environment for our customers.”